Art Direction / Photography
Thrive Market
Thrive Market's “Thriving Outside” campaign is all about embracing the energy of summer and making it effortless to enjoy the season with Thrive Market. It positions Thrive as the go-to destination for organic, sustainable, and better-for-you essentials that fuel outdoor adventures, social gatherings, and everyday wellness during the warmer months.
Our goal for 2024 was to drive revenue during a time when people are typically on vacation. Our strategy? Use the Summer Essentials Sale to remind members that Thrive Market has all their must-have summer faves at a discount.
This year, we extended the sale to 7 days (up from 5), running the weekend after Memorial Day Weekend. The sale included a +43% increase in SKU count.
My Role:
I led the visual storytelling for this campaign, embracing the energy of summer through vibrant colors, on-location photography, and imagery that captures the feeling of summertime. To create a deeper connection, I focused on incorporating human elements alongside products, reinforcing that these summer essentials are for the whole family.
Bringing this vision to life was a truly collaborative effort. We worked closely with an incredible team, including a food stylist, prop stylist, and fashion stylist, to ensure every detail felt authentic, inviting, and aspirational.
The approach resonated—the campaign drove a +67% increase in daily average revenue YoY, making it one of the strongest revenue-driving events of the entire year.