Brand Identity / Graphic Design / Copywriting
Personal Project
Root & Berry is an imaginary cocktail bar in Jackson, Wyoming. Inspired by gin and the surrounding nature, the bar’s story celebrates the sourcing and craftsmanship of its fare and libations.
With simple typography and a warm, earthy color palette, the bar’s brand identity will be cozy and inviting while highlighting the area's local culture and natural beauty.
This concept came to life for a graphic design course at Art Center College of Design.
A cozy neighborhood cocktail bar nestled in the Jackson Hole valley, focusing on handcrafted, seasonal gin cocktails.