Photo Art Direction / Photography / Styling
Thrive Market
Thrive Market’s owned brand product display pages needed a visual refresh to engage shoppers better and enhance the online shopping experience. The goal was to create compelling, high-quality imagery that showcased the products and helped members make more informed purchasing decisions.
I led this project from concept to execution. I started with extensive competitive research, analyzing how leading brands present their products visually. I also put myself in the shoes of our Thrive Market members, considering what they might want to see when browsing online—whether it was a closer look at textures, packaging details, or inspiration on how to use the product in everyday life.
I developed a visual strategy that balanced aesthetic appeal with functionality. I collaborated closely with our in-house photography team to bring this vision to life, ensuring consistency across different product categories. The final imagery elevated the look and feel of the product display pages and made it easier for members to envision the products in their kitchens and routines.