The Season of Sun, Adventure & Better-For-You Living

The Task: The Thriving Outside campaign was designed to drive engagement and sales by positioning Thrive Market as the go-to destination for summer essentials. Whether our members were traveling, hosting BBQs, or making the most of their outdoor adventures, we wanted to ensure they had everything they needed to savor the season. The challenge was to make summer shopping seamless and inspiring while reinforcing our brand’s commitment to high-quality, sustainable products.

Our content strategy leaned into storytelling that made summer feel effortless—helping members plan the perfect picnic, stock up for family road trips, and discover easy ways to stay cool. Through a mix of lifestyle-driven and product-focused content, we created a campaign that felt aspirational and practical.

My Role: As the Art Director, I led the creative vision for this campaign, crafting a visual world that felt sun-soaked, vibrant, and inviting. I focused on capturing the energy of summer through a mix of on-location and studio photography, blending natural elements with carefully styled product moments. Incorporating human interaction and seasonal settings made every image feel lived-in and relatable.

I collaborated closely with our food and prop stylists to ensure every detail—from a perfectly charred veggie skewer to a casually packed beach bag—felt authentic and inspiring. Across photography, design, and marketing placements, my goal was to create a seamless, engaging experience that encouraged members to shop and thrive outside all season long.