Brand Identity for a GIN FOCUSED Cocktail Bar

A cozy neighborhood cocktail bar nestled in the Jackson Hole valley, focusing on handcrafted, seasonal gin cocktails. 

Root & Berry celebrates handcrafted, seasonal gin cocktails—sourcing the finest ingredients to create a menu that reflects the essence of the mountains. Rooted in Jackson Hole’s natural beauty, the brand embodies warmth, craftsmanship, and a deep sense of place.

An earthy color palette of deep greens, warm browns, and soft neutrals reflects the alpine landscape, while refined typography blends heritage with modernity for a timeless, inviting feel. Hand-drawn cocktail illustrations highlight the artistry behind each drink.

Whether through intimate gatherings, carefully curated flavors, or the celebration of local ingredients, Root & Berry offers an elevated and down-to-earth experience—a true reflection of the landscape it calls home.

This concept came to life for a graphic design course at Art Center College of Design.